“Wicked” Movie Promotions Take Over Stores and Starbucks Ahead of Theatrical Release

“Wicked” Movie Promotions Take Over Retailers Ahead of Highly Anticipated Release

As the release date for the highly anticipated “Wicked” movie approaches, promotions for the film are popping up in unexpected places, from grocery stores to Starbucks and beyond. The buzz surrounding the movie is reaching a fever pitch, with first-day ticket presales on Fandango rivaling only the likes of “Deadpool & Wolverine,” according to NBCUniversal.

Scheduled to hit theaters on Friday, Nov. 22, “Wicked” is poised to have one of the biggest opening weekends of 2024. The star-studded cast, including Ariana Grande as Glinda and Cynthia Erivo as Elphaba, has fans eagerly awaiting the film’s debut.

In anticipation of the busy holiday shopping season, retailers are rolling out a slew of “Wicked” product collaborations. Starbucks, for example, has launched a line of themed drinks inspired by the film, including Glinda’s Pink Potion and Elphaba’s Cold Brew. Target is also getting in on the action, offering an exclusive collection of over 150 movie-inspired products, including limited-edition Stanley tumblers and a special version of the soundtrack on vinyl.

Ulta Beauty, Crocs, Vera Bradley, Beis, Swarovski, Lego, Kipling, and Loungefly are just a few of the other brands that have partnered with NBCUniversal for “Wicked” product collaborations. With so many exciting offerings hitting the shelves, fans of the musical are sure to find something to satisfy their “Wicked” cravings.

As the release date draws near, the excitement surrounding “Wicked” continues to build. Whether you’re a die-hard fan of the musical or just looking to get in on the latest pop culture craze, there’s no denying that “Wicked” is set to cast a spell on audiences everywhere.