Sun Life Singapore Launches SunBrilliance Whole Life insurance Solution for Wealth and Legacy Planning
Sun Life Singapore has recently unveiled its latest offering, SunBrilliance Whole Life, a Life insurance solution specifically designed for wealth and legacy planning. This new product comes on the heels of the successful launch of the SunBrilliance Indexed Universal Life insurance solution last year, further solidifying Sun Life Singapore’s commitment to catering to the sophisticated wealth planning needs of affluent, High Net Worth (HNW), and Ultra High Net Worth (UHNW) individuals in Asia.
The SunBrilliance Whole Life insurance solution offers a range of options and supports legacy planning, providing benefits such as stronger legacy through three Death Benefit options and cash value growth, extension of coverage with added flexibility, and various Death Benefit payout options.
Christopher Albrecht, CEO of Sun Life Singapore, expressed his enthusiasm for the launch, stating, “SunBrilliance Whole Life is a testament to our dedication towards product innovation and leadership in the HNW insurance market in Asia. As the pioneer and market leader of HNW insurance in Asia, we remain committed as the trusted insurance partner to help individuals achieve their wealth goals.”
Michael Wei, Chief Partnership & Marketing Officer at Sun Life Singapore, highlighted the collaborative effort that went into developing this unique insurance solution, saying, “This unique insurance solution is a result of listening to our partners to understand the needs of our target audience, integrating feedback and co-creating yet another superior solution for our clients.”
One standout feature of the SunBrilliance Whole Life insurance solution is the incorporation of a Philanthropic Pledge, which marks the first time a life insurer has included upfront philanthropic giving to the community within a Life insurance product. This initiative aims to empower clients not only to protect their wealth but also to make a meaningful contribution to society. By extending the Philanthropic Pledge to the SunBrilliance Whole Life insurance solution, Sun Life Singapore is enabling its clients to participate in philanthropic giving and create a lasting impact on the community.
In conclusion, Sun Life Singapore’s launch of the SunBrilliance Whole Life insurance solution underscores the company’s commitment to innovation and leadership in the HNW insurance market in Asia. With a focus on wealth and legacy planning, this new product offers a range of benefits and options to cater to the needs of affluent individuals looking to secure their financial future and make a positive impact on society.