NFL Flag Championships to Receive Prime TV and Streaming Coverage with New Disney Deal

The NFL is making a big push for flag football, with the upcoming flag football championships set to receive prime TV and streaming coverage under a new deal with The Walt Disney Co. ESPN recently signed a five-year deal for the rights to NFL Flag, and the championship games will be broadcast on ESPN, ABC, Disney Channel, Disney XD, Disney+, ESPN+, NFL+, and ESPN Deportes.

The event, which will take place from July 18-21 at the Hall of Fame Village in Canton, Ohio, will feature 280 boys and girls teams, including six international teams. Toyota is the presenting sponsor of the event.

The NFL has been focusing on flag football in recent years as a way to grow the game among kids and young people, as well as to address concerns around tackle football injuries. The league has even changed its annual Pro Bowl to include a flag football match between the teams.

The partnership with Disney is seen as a significant step in building a new version of the sport that could have a robust audience of its own. The NFL Flag Championships presented by Toyota will showcase highly competitive games with competition from all 32 NFL clubs around the country.

Disney is also expanding its sports content on Disney+, with the recent addition of Caitlin Clark’s WNBA debut and plans to add an ESPN tile to Disney+ later this year. The NFL Flag Championships are expected to be a major event for the world’s fastest-growing sport, highlighting the talent and inclusivity of flag football.