Insights and Strategies Shared at the 2024 European Tour Destinations Annual Conference

Industry leaders gathered at the 2024 European Tour Destinations Annual Conference in northern France to discuss key strategies for success in the ever-evolving customer landscape. From fostering partnerships to targeting new customer segments, the conference provided valuable insights for world-class venues.

Headline speaker Farhad Heydari, founder of House of Heydari, shared insights on the luxury landscape and reaching new customer segments, including millennials. Other speakers, such as Paris 2024 Golf Sport Manager Paul Armitage and Gary Firkins of Landmark Media, discussed the power of the Olympic movement and the impact of social media on business growth.

The event also highlighted the importance of strategic alliances, with representatives from the TPC Network sharing insights on attracting American golfers to European Tour Destinations. Attendees praised the diversity of speakers and the relevance of the topics discussed, with many noting the valuable contacts made during the conference.

Overall, the conference provided a wealth of knowledge and best practices for members of the European Tour Destinations network. Ian Knox, Head of European Tour Destinations, emphasized the importance of learning and sharing best practices within the network, showcasing the close ties between industry leaders and the benefits of being part of the European Tour Destinations family.