EquityMultiple Acquires HoneyBricks to Expand Real Estate Investment Opportunities
EquityMultiple, a leading real estate investing platform for self-directed investors, has made a significant move to broaden its portfolio by acquiring HoneyBricks, a rising star in the real estate investment space. This acquisition will allow EquityMultiple to expand its offerings of curated commercial real estate investment opportunities for individual investors.
The decision to acquire HoneyBricks was driven by a shared commitment to making commercial real estate investing accessible and transparent for investors, while also prioritizing thorough asset underwriting. With this acquisition, EquityMultiple will take over management of HoneyBricks’ current portfolio, leveraging its experienced in-house asset management team to optimize outcomes for investors.
Founded in 2022 in San Francisco, HoneyBricks has focused on multifamily properties across the U.S., managed by seasoned fund sponsors. Like EquityMultiple, the firm aims to provide fractional investments in institutional-quality projects to individual investors, democratizing access to this asset class.
EquityMultiple CEO Charles Clinton highlighted the similarities between the two firms, noting that both share a vision of simplifying the real estate investment process and enabling passive investing in professionally managed commercial properties. This strategic acquisition comes on the heels of EquityMultiple’s partnership with Marcus & Millichap, further solidifying its position as a leading wealthtech platform for alternative investments.
Marious Sjulsen, Chief Investment Officer at EquityMultiple, expressed excitement about welcoming HoneyBricks’ investors into their network and expanding the range of investment opportunities available to them. Andy Crebar, Co-founder and CEO of HoneyBricks, echoed this sentiment, emphasizing the potential for growth and enhanced service offerings through the partnership with EquityMultiple.
Overall, this acquisition marks a significant milestone for EquityMultiple as it continues to innovate and provide unique real estate investment opportunities to accredited investors. With a network of 50,000 investors participating in over $5 billion in transactions since 2015, EquityMultiple is well-positioned to drive further growth and expansion in the wealthtech space.
For more information about EquityMultiple and its offerings, visit https://www.equitymultiple.com/.
Source: EquityMultiple