Boeing’s Corporate Reputation Takes a Hit: Axios/Harris Poll Data and Analysis

Boeing’s Corporate Reputation Takes a Hit in Axios/Harris Poll

Boeing, a major player in the aerospace industry, has seen its corporate reputation plummet in the latest Axios/Harris 100 poll. The company’s reputation dropped by 10 points since last year, marking a significant decline.

The decline in Boeing’s reputation can be attributed to ongoing quality control issues that have plagued the company in recent years. Despite this, the major airlines that operate Boeing jets, such as Alaska, Delta, and Southwest, have managed to maintain their reputations.

Alaska Airlines, in particular, has made significant strides in improving its reputation, landing a spot on the top 100 list for the first time. The airline scored well in categories such as trust, vision, and culture, showcasing its commitment to excellence in the face of the Boeing crisis.

Southwest Airlines, which faced a reputation hit in 2022 due to a winter meltdown that resulted in thousands of canceled flights, has started to recover. The airline’s reputation score has been trending upwards, with a focus on vision and ethics.

Delta Airlines, on the other hand, has seen a steady climb in its reputation over the past few years. Despite facing criticism in 2021 for its response to voting rights issues in Georgia, Delta has managed to improve its reputation score, scoring highest in categories such as culture, products and services, and trajectory.

Notably, Boeing’s reputation has taken a significant hit, landing at No. 88 on the list with a poor rating. The company’s low scores in trust, citizenship, and character have contributed to this decline, despite its strong vision rating.

Looking ahead, Boeing CEO Dave Calhoun is set to leave the company by the end of 2024, along with other key executives. This leadership change comes as Boeing continues to grapple with safety issues and quality control challenges.

Overall, the Axios/Harris 100 poll highlights the importance of corporate reputation in the aerospace industry and the impact it can have on key players like Boeing and major airlines. As companies work to rebuild trust and improve their reputations, the industry will continue to evolve and adapt to meet the changing needs of consumers and stakeholders.