Betterment Deepens Partnership with XYPN to Provide Advisors Access to Greater Resources at a Lower Cost
NEW YORK, May 2, 2024 /PRNewswire/ — In an exciting development for financial advisors, Betterment, the largest independent digital financial advisor, has announced a deepened partnership with XYPN, the turnkey advice and planning platform. This partnership will provide advisors with access to greater resources at a lower cost, making it easier for them to build and scale their advisory practices.
Currently, XYPN advisors who use Betterment receive an exclusive discount on the platform fee and have no AUM minimums. With the new offering, they will no longer pay any additional technology fees, allowing new advisors to get started more easily.
Tom Moore, head of Betterment for Advisors, expressed his excitement about the renewed commitment to XYPN advisors, stating, “Betterment and XYPN have been working together for nearly a decade to give independent advisors the tools they need. We are thrilled to do even more for the RIA community.”
As part of the new offering, XYPN Advisors will have access to Betterment for Advisors’ suite of tools and additional resources, including dedicated advisor support, easy client onboarding, integrations with the XYPN Tech Stack, and monthly webinar access.
XYPN CEO and Co-Founder, Alan Moore, highlighted the benefits of the partnership, stating, “We are always seeking out ways to help our advisors better run their firms and save money in the process. We are excited for this new benefit for XYPN members leveraging the Betterment for Advisors platform.”
The partnership will kick off with a webinar on May 7, co-hosted by Betterment and XYPN, titled “What Makes Betterment for Advisors Better for Planning-Focused Advisors.” Advisors can register for the event to learn more about the benefits of the partnership.
This announcement follows Betterment for Advisors’ recent addition of mutual funds to their custom portfolios and is the first of many partnerships and integrations planned for 2024.
About Betterment for Advisors:
Betterment for Advisors is a future-forward RIA custodian for planning-focused advisors and their growing firms. By combining technology with an advisor’s personal touch, Betterment is reimagining what’s possible in wealth management. Their automated, tax-efficient portfolio management and intuitive user experience enable advisors to efficiently scale their businesses and focus on building deeper customer relationships.
About XYPN:
XYPN makes it possible for fee-for-service financial advisors to build the independent firm of their dreams with complete autonomy. They provide end-to-end support through curated technology, compliance services, community networking, ongoing advocacy, access to education and training, and back-office and client support services.
Contact: [email protected]
SOURCE Betterment