The Kamala-conomy: How Kamala Harris Merchandise is Taking D.C. by Storm

The “Kamala-conomy” is in full swing in deep-blue D.C. as merchandise featuring Vice President Kamala Harris flies off the shelves, creating a booming market for local businesses.

Local business owners are reporting big spikes in sales and increased brand recognition thanks to the enthusiasm for Harris, a Howard University alum with strong ties to the area.

Republic Restoratives Distillery in Ivy City is struggling to keep its “Madam” whiskey stocked, featuring Harris on the label. The distillery saw 500 bottles sold during nomination week, with another 800 pre-orders for the next release. The cocktail bar has been transformed into a packaging room to keep up with demand.

D.C. residents are embracing Harris merchandise with excitement surpassing the Obama years, with stores like Urban Dwell and Shop Made in D.C. seeing significant sales bumps from Harris swag, including prayer candles, pins, magnets, T-shirts, and more.

The trend isn’t just local – viral camouflage hats from the Harris-Walz campaign sold out in 30 minutes, with fundraising sales now over $2 million. Etsy sellers are also seeing spikes in orders thanks to Harris merchandise.

Fashion designers at New York Fashion Week showcased “Kamala couture,” featuring coconut tree minidresses, “Cat Lady” sweaters, and the iconic camo hat.

The “Kamala-conomy” is not just a sales phenomenon – it’s a cultural movement, with Washingtonians proudly wearing their beliefs on their sleeves and supporting their candidate in style.