New gun rights group targets millions of new gun owners with ad campaign in key states

The Secure Our Freedom Alliance, a new gun rights group, is making waves with a six-figure ad buy in key battleground states, targeting the millions of Americans who became gun owners during and after the COVID-19 pandemic. With the NRA’s political spending on the decline, this new organization is stepping in to fill the void and address the needs of new gun owners, especially women and minorities.

The goal of the Secure Our Freedom Alliance is to protect the right to self-defense and convince Americans that their gun rights are under attack by the Biden administration and progressive politicians. With an estimated 22 million new gun owners post-pandemic, the group is focusing on engaging younger voters, women, and minority gun owners through compelling ads that emphasize self-defense.

The NRA, once a powerhouse in the gun rights arena, has faced financial troubles and legal challenges in recent years, leading to a decline in influence and revenue. The new group aims to capitalize on this opportunity to rally support for pro-freedom candidates and push back against anti-gun policies.

As the political landscape heats up heading into the election cycle, the Secure Our Freedom Alliance is poised to make a strong case for the fundamental right to self-defense and protect the interests of law-abiding American gun owners.