Artificial Intelligence Takes Center Stage at the Paris Games

The Paris Games are showcasing the growing presence of artificial intelligence in the world of sports, with various Olympic partners utilizing AI in innovative ways to enhance the athlete experience and improve performance.

From chatbots for athletes to machine learning-generated performance recommendations, AI is playing a crucial role in helping teams and athletes gain insights into their training and performance. However, the adoption of AI comes with its challenges, including the potential to widen the gap between rich and developing countries in the medal count.

Intel, the official AI partner of the games, is leading the way with initiatives such as using AI to identify potential athletes in developing countries like Senegal. Omega, the official timekeeper, is using AI to track swimmers’ movements and analyze their performance in detail.

While some broadcasters like NBC are using AI to deliver personalized highlights to fans, others like Warner Bros. Discovery have chosen not to incorporate AI into their coverage of the games.

Overall, the use of AI at the Paris Games highlights the evolving role of technology in sports and the potential for AI to revolutionize the way athletes train, compete, and engage with fans.