Retailers Embrace “Summerween” Trend with Early Halloween Promotions

As Halloween approaches, retailers are getting into the spooky spirit earlier than ever, driving a new trend known as “Summerween.” This trend involves promoting Halloween merchandise well in advance, with major retailers like Home Depot, Lowe’s, Target, Michaels, Costco, and more already stocking their shelves with decorations, costumes, and candy.

Last year, Halloween sales were projected to reach $12.2 billion, with $6.4 billion in candy sales alone. This year, retailers are looking to capitalize on the holiday season by enticing shoppers to start their Halloween shopping early.

Michaels, in particular, has been a major player in driving the Summerween trend, with their Halloween collections hitting shelves earlier than ever before. According to John Gehre, Michaels chief merchandising officer, many customers eagerly await the first Halloween drops, a moment they call #CodeOrange.

Spirit Halloween is also gearing up for the season, with plans to open more than 1,500 stores this year. Their website notes to check back on August 1st to find your local Spirit Halloween store.

Overall, the early promotion of Halloween merchandise is not only getting shoppers excited for the spooky holiday but also driving sales for retailers looking to capitalize on the Halloween season. So, if you’re already feeling the Halloween spirit, it’s time to start shopping for your decorations and costumes now!