McDonald’s extends $5 value meal promotion as it drives traffic back to restaurants

McDonald’s Extends $5 Value Meal Promotion Due to High Demand

In a move that has delighted fast-food lovers across the country, McDonald’s has announced that it will be extending its popular $5 value meal promotion beyond its initial four-week window in most of its U.S. markets. The decision comes as the fast-food giant sees a surge in customer traffic thanks to the enticing offer.

The $5 value meal, which includes a choice of a McChicken or McDouble, four-piece chicken nuggets, fries, and a drink, was originally set to last for about a month after rolling out on menu boards on June 25. However, due to overwhelming demand and positive feedback from customers, nearly every business unit, covering 93% of McDonald’s restaurants, has voted to extend the promotion through August.

In a memo obtained by CNBC, McDonald’s executives expressed their excitement over the success of the promotion, stating that the $5 value meal is driving customers back to their restaurants and away from the competition. The move comes as restaurants across the industry are offering deals to attract customers amid rising prices and increased competition.

The decision to extend the $5 value meal promotion has been met with enthusiasm from both customers and franchisees. Coca-Cola even contributed marketing funds to make the initial offer more appealing, showing a commitment to sustaining the promotion in the long run.

As McDonald’s prepares to report earnings on July 29, the extension of the $5 value meal promotion is expected to continue driving customer traffic and propelling the company’s growth. With other fast-food chains also offering value deals, McDonald’s is positioning itself as a top choice for budget-conscious consumers looking for a delicious meal at an affordable price.

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