Taboola strikes deal with Apple to power native advertising in Apple News and Stocks apps

Ad tech giant Taboola has secured a major deal with Apple to power native advertising within the Apple News and Apple Stocks apps, marking a significant milestone for the company. Taboola’s founder and CEO, Adam Singolda, revealed to Axios that the deal is a testament to the trust and validation that Taboola has built within the industry.

With Taboola’s annual revenue surpassing $1.4 billion in 2023, the partnership with Apple underscores the growing importance of advertising within digital platforms. The deal also highlights Apple’s recognition that expanding its ad business will require a robust sales operation, which Taboola is well-equipped to provide.

As an authorized advertising reseller for Apple News and Apple Stocks, Taboola will now power native advertising placements within these popular apps across various markets. This partnership will enable Taboola to leverage its extensive network of publishing partners and advertisers to deliver targeted and engaging ads to Apple users.

The collaboration between Taboola and Apple comes at a time when the advertising industry is experiencing rapid growth, with global spend nearing $1 trillion. Deals like these are becoming more common as companies seek to capitalize on the expanding digital advertising landscape.

Looking ahead, Taboola aims to bring its advertising sales solution to more large companies with direct consumer relationships, such as banks, retailers, and delivery companies. Singolda envisions a future where Taboola’s expertise in advertising can help these companies monetize their services and reach a wider audience.

Overall, the partnership between Taboola and Apple represents a significant step forward for both companies in the ever-evolving world of digital advertising. Stay tuned for more developments as the advertising industry continues to evolve and expand.