Automakers push back on federal safety rule for automatic braking technology amid high pedestrian deaths

Automakers are pushing back against federal safety regulators’ new rule mandating improved automatic braking technology, citing concerns about feasibility and cost. The rule, issued in April, requires cars to upgrade their systems to operate at higher speeds and better avoid pedestrians by 2029.

While most new cars already have automatic emergency braking (AEB) systems, studies have shown that they are ineffective in avoiding pedestrian crashes at night or at high speeds. The new rule aims to address these shortcomings by setting minimum performance standards, including pedestrian protection.

The Alliance for Automotive Innovation, representing major automakers, filed a petition this week asking the National Highway Traffic Safety Administration (NHTSA) to reconsider the rule, arguing that the new standards are “practically impossible with available technology.” They are concerned that the necessary hardware and software changes would make cars more expensive and could even lead to more rear-end collisions.

On the other hand, safety advocates argue that any changes to the rule should focus on adding detection of bicyclists, motorcycle riders, and other vulnerable road users. They emphasize the importance of prioritizing safety systems as standard equipment to address the pedestrian safety crisis.

While automatic emergency braking systems can be effective, experts suggest that other solutions such as better road designs, more sidewalks, slower speeds, and better lighting can also help improve pedestrian safety. The debate over the new rule highlights the ongoing challenges and complexities in balancing safety, technology, and cost in the automotive industry.