Linda Yaccarino reflects on her first year as CEO of X at Cannes Lions

Linda Yaccarino, CEO of X, Reflects on Positive Experience and Ambitious Innovation

After completing her first year as CEO of X, Linda Yaccarino shared her excitement about the positive experience she has had so far. Returning to the annual Cannes Lions advertising festival for the first time since 2022, Yaccarino expressed how the scope of X’s ambition and the pace of innovation have made her journey as CEO different this time around.

During her time at Cannes, Yaccarino discussed the brand community’s response to her new role, highlighting the significant progress X has made in its product capabilities, particularly in the realm of video. She hinted at a new “TV app” as the next big innovation for X and mentioned ongoing conversations with sports leagues about producing more docuseries on the platform.

Despite the challenges she has faced, including testifying at a Senate hearing on child safety earlier this year, Yaccarino remains focused on the future. She emphasized the importance of addressing concerns around brand safety and misinformation while also showcasing the advancements X has made in its product offerings.

Looking ahead, Yaccarino expressed optimism about X’s financial prospects, stating that she expects the company to turn a profit in 2024. Partnering with NBCUniversal to distribute clips from the 2024 Paris Olympic Games, X continues to make strides in the industry under Yaccarino’s leadership.

As she navigates her role as CEO, Yaccarino remains committed to driving innovation and growth at X, setting the stage for an exciting future for the company and its stakeholders.