How to discuss trusts with clients without focusing on mortality

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“Breaking the Taboo: How Financial Advisors Navigate the Uncomfortable Topic of Estate Planning with Clients”

The topic of estate planning is a crucial one that many Americans tend to avoid, despite knowing its importance. According to recent studies, a significant gap exists between the number of people who believe in the importance of estate planning and those who actually take action to create a will or trust.

One possible explanation for this gap is the discomfort associated with discussing one’s own mortality. Financial advisors often find themselves in the challenging position of broaching the subject of death with their clients in order to help them plan for the future. This delicate balance requires advisors to employ various strategies, from humor to a focus on the numbers, to address the topic sensitively.

Noah Damsky, a wealth manager at Marina Wealth Advisors, sought advice on how to encourage clients to set up a trust for their children without causing alarm. Many of his clients in their 60s and 70s do not have a trust in place, despite the potential benefits for passing wealth down to the next generation. Damsky acknowledges the emotional nature of these conversations, particularly given his relatively young age as an advisor.

In response to Damsky’s query, fellow financial advisors offered their insights on how to approach this sensitive topic. Their advice likely included suggestions on framing the conversation positively, emphasizing the benefits of estate planning for both the client and their loved ones, and providing clear and empathetic guidance throughout the process.

Overall, the challenge of discussing estate planning with clients is a common one for financial advisors, requiring a delicate balance of empathy, expertise, and communication skills. By seeking advice from peers and continuously learning from others in the field, advisors like Damsky can navigate these difficult conversations with confidence and professionalism.