X CEO Linda Yaccarino in Talks with Sports Leagues about Producing More Docuseries on Platform

X, the popular platform, is making moves to produce more docuseries in collaboration with sports leagues, according to CEO Linda Yaccarino. This initiative comes as X aims to regain advertising dollars, with CEO Elon Musk also in attendance at a major advertising conference.

Yaccarino revealed that sports content is a major focus on X, with about 70% of the conversation surrounding the upcoming Paris Olympics centered on women’s teams. She emphasized the strong appeal of both men’s and women’s sports teams on the platform, highlighting the passionate fandom for women athletes.

The company’s investment in long-form video content is part of its strategy to boost engagement and attract more advertising revenue. X recently announced plans to launch a TV app and has secured exclusive streaming rights for various docuseries, including “The Offseason” about NWSL players and “All In: The Boston Celtics” showcasing the NBA championship-winning team.

Yaccarino’s comments at the Women’s Sports House event in Cannes underscored X’s commitment to amplifying authentic sports content on the platform and creating opportunities for brands to connect with audiences. She also hinted at the company’s focus on brand safety and new product advancements to enhance the advertising experience.

With Musk’s presence at the Cannes conference generating significant interest, Yaccarino expressed optimism about X’s future profitability, hinting at positive momentum but stopping short of confirming specific financial expectations. As X continues to expand its content offerings and engage with advertisers, the platform’s evolution in the competitive digital landscape remains a key development to watch.