The Daily Wire’s Commerce Success: How the Conservative Media Company Made $22 Million in 2023

The Daily Wire, a conservative media and entertainment company, has found success in the world of commerce, bringing in over $22 million in revenue from its products in 2023. This represents about 10% of the company’s total revenue for the year, which exceeded $200 million.

The company’s foray into commerce began with the launch of Jeremy’s Razors in 2022, after a direct-to-consumer razor company pulled its ads from the Daily Wire’s show. The razors are branded with the tagline “shave woke-free” and have been a best-selling product for the company. In addition to razors, the company now offers a variety of men’s and women’s shaving and bath products under the Jeremy’s Razors umbrella.

The success of Jeremy’s Razors has been bolstered by a $3 million marketing campaign and the company’s strong social media presence, with over 15 million followers across its main social handles. The company’s podcasts, including “The Ben Shapiro Show” and “The Jordan B. Peterson Podcast,” consistently rank in the top 100 podcasts in the U.S. on Apple podcasts.

In addition to razors, the Daily Wire also sells merchandise such as a “Leftist Tears” tumbler mug and a “Definition of a Woman” t-shirt. The company has also launched a cigar brand, Mayflower Cigars, which has brought in over $2 million in revenue since its launch.

The Daily Wire’s success in the commerce space reflects a larger trend of traditionally conservative-leaning brands seeing gains in corporate reputation rankings. The company’s ability to leverage the star power of its commentators, such as Ben Shapiro and Michael Knowles, has been key to its success across multiple business lines, including streaming subscriptions and consumer products.

As the Daily Wire continues to grow and expand its offerings, it will be interesting to see how it continues to innovate and capitalize on its strong brand and loyal following.