Underlining Appoints Tobias Kuetscher as Chief Growth Officer, Continues Rapid Expansion in Beauty Industry

Underlining, the rapidly growing beauty brand developer, has made a strategic move by appointing Tobias Kuetscher as its new Chief Growth Officer. With his extensive experience in the beauty industry, including leadership roles at Unilever and L’Oréal, Kuetscher is set to lead Underlining’s global expansion efforts and strengthen its multi-channel growth initiatives.

Underlining has already made a significant impact in the beauty and wellness space, propelling brands like Nailboo, Hide, and Tatbrow to the forefront with a cult-like following on social media. The company has successfully attracted over 1,000,000 customers in the U.S. and recently secured a retail partnership with 3,000 physical stores nationwide.

CEO and co-founder Raz Romanescu expressed excitement about Kuetscher joining the team, highlighting his expertise and network in the industry. With a focus on innovation and breakthrough cosmetic products, Underlining is reimagining the world of beauty and wellness.

To learn more about Underlining’s rapid growth and expanding brand portfolio, visit their website at http://www.underlining.com. Stay tuned for more updates on this dynamic beauty startup as it continues to make waves in the market.